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Apptix Joins BlackBerry Alliance Program as a System Integrator Gold Partner

Hosted BlackBerry Enterprise Server Provider to Showcase Business-Class Mobile Instant Messaging and Message Alerts at WES 2007

Orlando, Fl., May 8, 2007

Wireless Enterprise Symposium - Apptix, (OSE:APP), the premier provider of on-demand unified business communications solutions for small and medium-sized businesses (SMBs), today announced at the Wireless Enterprise Symposium (WES) that it has joined the BlackBerry® ISV Alliance Program as a System Integrator Gold Partner. Apptix joins the alliance program as a leading provider of Hosted BlackBerry® Enterprise Server. The Alliance program will further enable Apptix to provide the highest quality of on-demand business communications with increased product support, enhanced technical support through the BlackBerry Technical Knowledge Center as well as sales and training support.

Apptix will participate in three panel discussions at WES 2007:

The Wireless Landscape: Targeting the Small and Medium-sized Business - Apptix will participate on this panel as a part of the Global Carrier Summit at the Wireless Enterprise Symposium. The session will focus on how carriers can adapt services and solutions to target the specific needs of the SMB market.
SaaS - Hosted BlackBerry for the SMB Market - Apptix will participate in this session as a part of RIM's BlackBerry Alliance Summit. This session will address the market opportunity for on-demand solutions and reseller opportunities for both Hosted Exchange and Hosted BlackBerry Enterprise Server.
Going Wireless with Hosted BlackBerry Enterprise Server - Neal Feldman, Supervisor of End User Services for JM Family Enterprises, will participate in this panel discussion, which is designed for organizations that are considering hosting options for their BlackBerry® smartphone deployments. The session will address critical customer questions including key criteria when considering a Hosted BlackBerry Enterprise Server solution in addition to the associated challenges and benefits. With over 4,600 users, JM Family Enterprises is a long-standing Apptix customer.

"Our customers are conducting business in a virtual environment that requires efficient and timely collaboration and communication among team members across multiple sites, said Amir Hudda, CEO of Apptix. "We're confident that working closely with RIM as a Gold Partner in its BlackBerry Alliance Program will further enable us to provide our customers with enhanced customer service and increased worker productivity - key capabilities they expect from their mobile messaging and mobile IM hosting provider."

The news of Apptix joining the BlackBerry ISV Alliance Program as an SI Gold Partner follows the company's recent acquisition of WebMessenger, Inc., a market leader in Mobile Instant Messaging (IM) products that work across more devices, platforms, and public & private IM networks than any other provider. WebMessenger provides Apptix with market-ready mobile messaging and collaboration products and extensive engineering expertise in critical emerging Mobile IM and Voice over Internet Protocol (VoIP) markets.

The WebMessenger acquisition further enables Apptix to support its Hosted BlackBerry customers with the following products and services:

WebMessenger Mobile Platform - Presence and Mobile IM for the enterprise.
WebMessenger Mobile IM Service - Hosted mobile IM services for SMBs, with support for BlackBerry smartphones.
WebMessenger Message Alerts for BlackBerry - A productivity tool that provides rules-based alerting and customized notifications when important messages are received on the device.
Mobile Enterprise Search for BlackBerry - Remote desktop and corporate data, email and file search solution marketed in conjunction with X1 Technologies.

"Mobile business applications represent a major opportunity to enhance productivity and competitive advantage with companies of all sizes and Hosted BlackBerry Enterprise Server provides an attractive choice for many small and medium-sized businesses," said Jeff McDowell, Vice President, Global Alliances, Research In Motion. "We're pleased to welcome Apptix to our BlackBerry ISV Alliance program following its acquisition of WebMessenger. Apptix is a leading provider of hosted services and we look forward to working together to provide customers with innovative and effective mobile solutions."

As a bronze sponsor of WES, Apptix will showcase its Mobile Instant Messaging and Message Management & Alerts solutions at pedestal #714 within the WES Solutions Showcase.

To schedule a demonstration or request a meeting with the Apptix team at the Wireless Enterprise Symposium, please contact Jackie Funk, Director of Marketing for Apptix, at jackie.funk@apptix.com. For more information about the Wireless Enterprise Symposium, please visit www.wirelessenterprisesymposium.com.